Have you ever wondered what the official logo of the 13th European Deaf Bowling Championships represents?
Why are there two red towers rising above the orange landscape? What is the meaning behind the bowling ball and its three finger holes?
Today, we invite you to discover the story and symbolism behind the visual identity of our championship.
🎥 Watch the official logo explanation here:
The Meaning of the Logo
The official logo of the 13th European Deaf Bowling Championships was designed by graphic designer Andrea Villani, who has previously created the visual identity for several international sporting events organised by Olympic and Paralympic federations.
The logo brings together the three key elements that define this championship: sport, tourism, and social inclusion.
- Sport is represented by the bowling ball, the central symbol of the competition.
- Tourism and local heritage are represented by the orange hills (badlands) and the two iconic towers, inspired by the landscape and cultural heritage of San Lazzaro di Savena and Bologna. These elements celebrate the identity of the host territory and its internationally recognised artistic and historical heritage.
- Social inclusion is represented by the three finger holes of the bowling ball. While they naturally correspond to the thumb, index, and middle fingers used in bowling, they also form the “number three” handshape in the Italian Sign Language (LIS). This handshape is used as part of the sign for “dialogue”, symbolising communication, inclusion, and the connection between deaf people through sign language.
The logo therefore goes beyond representing a sporting event. It tells the story of a championship where competition, culture, and accessibility come together, reflecting the values of friendship, inclusion, and dialogue that unite the European Deaf community.
We hope this video helps you discover the inspiration behind our logo and appreciate the meaning carried by every element of its design.